Catphishing

Catfishing is when someone takes information and images, typically from other people, and uses them to create a new identity for themselves. In some cases, a cat fishers steals another individual's complete identity—including their image, date of birth, and geographical location—and pretends that it is their own. The cat fisher then uses this identity to trick other people into associating with them or doing business online.

In some cases, a single person is targeted for a catfishing attack. In these instances, a cat fisher may develop an identity that they feel will appeal to their catfishing target. Catfishing has long been common in online dating apps and websites. Because the cat fisher can hide any or all of their true identity without being questioned, people would often fake certain aspects of their profile to lure in their targets. This often includes using a profile picture they stole from someone else to appear more attractive. 

https://www.fortinet.com/resources/cyberglossary/catfishing